Beauty begins with taking care of oneself.
With a conscious choice in favour of quality, professional care, and respect for one's individuality.
This philosophy is the foundation of Helen’s Shop — a space for professional beauty, where carefully selected beauty brands, expert approach, and aesthetics come together so that everyone can highlight their natural beauty and feel confident every day.
Helen’s Shop was created by two Helens — professionals in the beauty industry, united by years of experience, deep expertise, and a genuine love for beauty and quality care.
Elena Gulhan — cosmetologist, beauty coach, and entrepreneur.
Her professional journey is based on a deep understanding of skin and the importance of proper home care. Working with professional brands and modern care protocols, Elena helps people maintain skin health, its natural glow, and self-confidence at any age.
Elena Colorista — a beauty industry expert with over 17 years of experience, stylist-colorist, beauty coach, and owner of a premium salon in Batumi.
Her work is based on the belief that the right care and hair colour can reveal individuality, highlight style, and create a harmonious, flawless image.
Helen’s Shop is more than just a store
Here, every detail — from brand selection to expert recommendations — is aimed at making beauty not a coincidence, but a result of conscious self-care.