About Us

Caring for yourself is not just a habit, but a conscious choice in favour of self-love, confidence, and inner harmony. This philosophy is the foundation of Helen’s shop.

My name is Elena Gulhan. I am a cosmetologist, beauty coach, entrepreneur, and mother. I understand how important it is to look well-groomed and feel confident at any age and in any pace of life.

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Helen’s shop is not just an online store for premium cosmetics. It is a space for self-care, created with a professional approach and sincere attention to every detail.

Our range features premium brands of professional cosmetics — effective, tested, and truly working. I choose only those products that I trust as a specialist and that deliver visible results.

For your convenience, you can receive an online consultation with a cosmetologist to select an individual care routine that is best suited to your skin.

Every purchase at Helen’s shop is not just a choice of cosmetics, but a ritual of beauty and pleasure. We help you take care of yourself — with love, knowledge, and professionalism.

Store in the Heart of Batumi

Our store is located in the very centre of Batumi — in a convenient and accessible place, where you can easily drop by at any moment. We take pride in offering our clients the best and most relevant cosmetic brands, carefully selected for your care and beauty.

Professional Care at Home

We offer high-quality cosmetics that allow you to enjoy professional skin and hair care at home. Effective formulas and thoughtful solutions for daily results and comfort.

Original Products from Official Distributors

  • When you shop at Helen’s shop, you can be assured of the authenticity of each product. All products offered are original, certified, and supplied directly from official distributors and manufacturers.